Festival and Event Economic Impact

Festivals and events lie at the cultural heart of most communities; they are an integral part of their character and identity. However, with the current economic climate in cities and provinces throughout the country, demonstrating these intangible benefits is not enough; public and private partners alike are demanding hard measures to support their investment. To this end, an economic impact assessment develops the amount of spending that took place in the community as a result of hosting the event and consequent level of economic activity that is supported by the spending. This being said, there are two main challenges associated conducting economic impact analyses. First, depending on the assumptions made during the preparation of these studies, the estimated impact can vary widely. Second, the costs associated with conducting an impact review can be prohibitive for small to medium sized hosting organizations.

Paradigm Consulting Group has been the lead subcontractor in preparing cost effective economic impact assessments at more than 300 festivals, events and conventions since 2003. In all cases, we were responsible for the project from start to finish including: developing and managing the on-site survey through to the analysis and reporting of the results.  We have conducted assessments from Port Alberni to Charlottetown to Yellowknife, at events ranging from the very small to the largest single sport event in Canada held concurrently in six cities with a total attendance of 1.3 million people. Through our years of experience, we have the skills and knowledge to navigate all of the challenges associated with conducting assessments at different types of events. We have done assessments at small and large conventions, music festivals, highland games, single sport world championships, multi-sport Canadian championships, gated / ticketed events, un-gated open access events, and more.

We have also adapted the model to estimate the economic impact of sport venues such as the Caledon Equestrian Park and the Leduc Recreation Centre. 

In addition, we developed an economic impact assessment model for the Government of the Bahamas and for the Jamaica Tourism Board for use at festivals and events throughout the islands. 

With all of our studies, we go beyond the provision of a set of numbers, in that we provide the end client with the tools and information they need to be able to explain the results in a coherent manner to decision makers within their community. 

Previous EI Studies

IIHF World Junior Championships (6 editions)

2017 Tall Ships Festival - Nova Scotia

JUNO Awards (5 editions including 2018)

Grand Prix Cycliste de Quebec et de Montreal (2010-2017)

2017 Edmonton Heritage Festival

Tim Hortons Brier (4 editions including 2017)

2016 FINA World Swimming Conference & 25m Swimming Championships

Grey Cup (4 editions including 2016)

2016 NBA All Star Weekend - Toronto

2015 Pan / Para Pan American Games

FIFA Women's World Cup Canada 2015

Canada Games (7 editions)

2014 IAAF World Relay Championships - Bahamas

2014 ITU World Triathlon Grand Final

2014 FIFA U-18 Women's World Cup Canada

2014 Ottawa Race Weekend

2013 IRONMAN Canada Whistler

2013 World Figure Skating Championships

2012 Banff World Media Festival

2012 U17 Hockey Challenge

2012 Scotties Tournament of Hearts

2012 Alberta Provincial Curling Championships

2011 Whistler Film Festival

2011 Caledon Equestrian Park expansion study

and many others...